Words coming to life.

From brand strategy development to marketing projects, the following are examples of Kim's passion for storytelling in many different forms. 

Give life to story they'll never forget 

Simplify the complex & build emotional bonds

Video stories have a mesmerizing capability to make us feel a brand's core. From social media to the press, the fastest way to spread the word is by sharing real life tales of triumph about relatable people.  Help your audience see themselves in story and they'll make an emotional connection with your brand. There's no better way to bring unfamiliar ideas to life or handle difficult or sensitive topics. Customer success stories are especially suited to video storytelling. Here's an example of a powerful and emotional customer success story for Garmin's inReach Satellite Communicator. 
Watch the Video.
Read the written version here. 

Kim's Role in the project:
Development of comprehensive marketing campaign, including original story concept, customer interviewing, long-form article writing, on-location producer and art direction, and cross-platform promotion and campaign management. Creative services, video direction and production were provided by Eric Larsen, inReach brand ambassador.

For most people, new technology concepts, financial topics, or complex, multi-featured new products are completely foreign and seem out of reach or too expensive. However, the power of the written word can make even the most complex and feature-rich product or service understandable, and most importantly, highly desirable. 

B2B Strategic Consulting & Executive Coaching Marketing & Branding Samples (Creative Concept, Art Direction, and Copywriting):

• Corporate brand & capabilities brochure - View it here
• Strategic planning brochure - View it here
• Executive coaching brochure - View it here
• Client case studies and white papers are available upon request

Copywriting samples: ​

• Executive Thought Leadership Article on Board Diversification - Read here 
• Executive Thought Leadership on Retaining C-Suite Talent - Read here ​
• High-tech consumer brochure 
• B2B brochure
• B2B outdoor market print ad
• Consumer aviation market print ad
• B2B high tech market print ad
• Shareholders Annual Reports - Selection 1, and Selection 2
• Public health annual report

Craft a foundational, motivational brand story

The key to reinvigorating a brand is the creation of an authentic, believable brand story that not only customers can relate to, but employees are excited about championing. Revitalization requires careful implementation both internally and externally to ensure complete adoption and message saturation.

• Corporate Branding and Market Positioning Development for B2B Consulting Services - View it here
• ​Read a sampling of brand stories from both consumer and B2B companies.
• See the TV campaign that resulted from the core discovery and brand planning process: Winter on My Mind Liz and ​Winter on My Mind Dave.