Words coming to life.

From speaking engagements to marketing projects, the following are examples of Kim's passion for storytelling in many different forms. 

Speaking: Overcoming Worry & Anxiety Workshop

Listen to an audio recording of Kim's workshop on Transforming Your Mind for Christ: Overcoming Worry & Anxiety at a women's ministry event at Eastpoint Christian Church. Stress can get the best of everyone, but when it veers into chronic worry and anxiety, the end result is paralyzing and damaging to our health. Finding the true, lasting remedy is only possible by applying the Word of God and experiencing the transformative power of the Holy Spirit. View the accompanying slides for the workshop.

Speaking: A Wait Worthy of the King

Watch Kim deliver the keynote address, "A Wait Worth of the King," at Eastpoint Christian Church's Women's Holiday Tea. Waiting can be one of the most excruciating tasks of our lives. Whether its waiting for a test result or hoping for a new career opportunity, God often uses the waiting periods of our lives to teach us and train us the most. This video includes Kim's keynote address and compelling, real stories from three women about their own waiting periods. Kim is the women's ministry co-director at Eastpoint.

Tell a story they'll never forget

Video stories have a mesmerizing capability to make us feel a brand's core. From social media to the press, the fastest way to spread the word is by sharing real life tales of triumph about relatable people. Read the full story here. Help your audience see themselves in story and they'll make an emotional connection with your brand. There's no better way to bring unfamiliar ideas to life or handle difficult or sensitive topics. Click image above to play video. Kim's Role: Original story interviewing and writing, on-location producer, and promotion

Simplify the complex

For most people, new technology concepts, financial topics, or complex, multi-featured new products are completely foreign and seem out of reach or too expensive. However, the power of the written word can make even the most complex and feature-rich product or service understandable, and most importantly, highly desirable. 

Copywriting samples: 

• High-tech consumer brochure 
• B2B brochure
• B2B outdoor market print ad
• Consumer aviation market print ad
• B2B high tech market print ad
• Shareholders Annual Reports - Selection 1, and Selection 2
• Public health annual report

Craft a foundational brand story

The key to reinvigorating a brand is the creation of an authentic, believable brand story that not only customers can relate to, but employees are excited about championing. Revitalization requires careful implementation both internally and externally to ensure complete adoption and message saturation.

• ​Read a sampling of brand stories from both consumer and B2B companies.
• See the TV campaign that resulted from the core discovery and brand planning process: Winter on My Mind Liz and ​Winter on My Mind Dave. 

Speak in their "love" language

When marketing to a specific audience segment, saying it the way they want to hear it and receive it is critical, especially when trying to create engagement and awareness. Stories are the emotional currency of women, whereas men tend to prefer facts and numbers. From coffee to healthcare and everything in between, women can be a brand's best friend when the message and the channel is right. Women of Adventure was an integrated multimedia campaign including a printed calendar with nationwide retailer distribution, 12 months of social media components, PR, video and events.