Stand for something... Or be perceived as
Every company and organization — and even individuals — have a core, from which all reactions, decisions, culture, reputation, perceptions, and communications flow. Kim Stiver originally founded Core Radiate as a strategy consultancy to help clients define and refine the critical components of their cores – shared values, guiding principles, pillars of strength, personal or brand promise, and economic engine – and then design a strategic platform and implementation plan to drive focus, communicate with authenticity, generate engagement, spark innovation, and grow consistently.
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Core Radiate will help you boost productivity and growth by developing and articulating a well-defined, authentic core with a clear, emotion-generating brand promise that attracts and deeply engages employees, customers, the media, and industry influencers. SEE LIST OF SERVICES.
Church: Contagious FocusCore Radiate will help you more effectively share your message, impact communities, and grow membership by programmatically focusing on and organizing your unique calling to align with consistent and creative execution of your mission and vision. SEE LIST OF SERVICES.
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Core Radiate will help you impact communities by discovering and defining your mission, vision and core operating principles, along with a focused, engaging brand promise that attracts and retains committed staff, volunteers, funding, and target audiences. SEE LIST OF SERVICES.
Individual: Life Guiding Game PlanCore Radiate will help professionals discover, define and articulate what they love to do in a way that will resonate with prospective employers or clients, whether it's the pursuit of a second calling or simply a new position. SEE LIST OF SERVICES.
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Why Core Radiate?
Grounded by Strategy and Driven By Results
Core Radiate by its very name is designed to help you focus on and magnify -- in the most infectious and positive manner possible -- your core essence, which includes your operating and decision-making strategy, core markets and customers, shared values, pillars of strength as an organization, and your brand promise. From that foundation, you can most effectively plan for the tactical implementation of your sales programs, communication campaigns, customer service protocols, employee recruitment and relations, line extensions, industry partnerships, and so much more. |
Uniquely Suited to Understand Your Pain Points
With an in-depth understanding of how both corporations and agencies operate inside and out, Core Radiate knows what works well and what doesn't when it comes to using outside help. Whether you need short term strategic guidance and planning or a long-term partner for executive-level marketing program management, you can be assured that this consultancy will not try to force a square peg into a round hole or encourage you to spend more money when you can train someone internally to implement. We can also help you source and evaluate different types of marketing-related outsourcing to ensure the best fit. |
Committed to a Proven Process
Getting to know each other is hard enough as it is, so Core Radiate always follows a proven process for developing your core strategy. You'll know exactly what to expect, how much it will cost, and how long it will take. You'll also have a detailed roadmap of the simple, but extensively deep four-step process. The technique has been time-tested and refined with scores of companies and organizations, but Core Radiate prides itself on being flexible and easy to work with, so the process is customized for your unique situation. |
Harnessing the Power of Words
In 1839, the British playwright Edward Bulwer-Lytton first coined the phrase, "the pen is mightier than the sword," and that notion has shaped the modern world of marketing ever since. Core Radiate is built on the principle that words can change minds, stir hearts, and create lifetime bonds, but only if they are authentic, true and ideally finessed for a specific target audience. To use another famous saying, one size never fits all when it comes to words. In fact, the most effective words -- persuasive, emotional and enduring -- are the ones that come from your core. |